Generating texture Rendering the animation Drawing UI Design Think about UX Prototyping

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We make clean and
‍emotional UX/UI design
for your AR/VR projects

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‍What we do

UX Design

Great Design always comes after a great understanding of the user needs

UI 3D Design & Animation

An amazing UI can make any AR/VR product, as simple as Google or AirBnb

Research & Development

Prototyping UI interactions and game mechanics for XR projects

User flow

Competitive analysis

Road map

Tech guide

Testing

Design - document

The User flow displays the project and helps in solving the strategic‍and architectural tasks of the project.

‍Example:‍ In a publication, we described using User Flow to simplify the design for doctors using Amplifier VR to examine MRI images.
‍https://vimeo.com/573409287
We will test competitors' projects and make a presentation analyzing their solutions.Project analysis becomes an argument in the concept design document.

Example: Choosing a style for the VResort project, we tested two dozen competitive projects in order to choose a solution that would differ favorably. As a result, they give positive marks and write in the press about the immersivenessof design solutions. https://vimeo.com/573066717
The roadmap defines the priorities of tasks and stages of project implementation time.You can visually see how long each stage will take and what key points arein the project.Planning is needed when working with XR technologies to get the right budget and enough time to spend on RnD.

Example: For Art VR art projects, it was necessary to develop game mechanics that the player created his works. During the creation of the mechanics for the three projects, we were helped by a roadmap for which all stages of RnD were visible.
‍https://vimeo.com/576755676/e4d3c0c117
The technical guide describes what technologies will be used in the implementation of the project. When making a new project or major changes to an existing one, you need to know if this is possible from a technical pointof view.Technical guide, document based on concept document design

Example:For the medical project Amplifier AI, we have drawn up a technical task describing the technologies required to display complex MRI images simultaneously with the graphics needed to display the UI in the Unreal Engine.
‍https://vimeo.com/573409287
We are testing UX in an XR project.Game mechanics, interaction feedback, usability, and custom scenarios.We will test your project, record a video, and make a report with suggestions for improvements.

Example: For Art VR art projects, it was necessary to test the project many times to compose the problem tasks for each program, so that there were no errors in the project and each mechanic evoked the necessary emotions.
‍https://vimeo.com/576752003/51b7d8f53c
Concept design is a document of how the project will look and feel at its maximum potential. The design document presents what the main tasks should be solved in technology, mechanics, design, and scenario.The concept design document is used at the initial stageof the project or by startups when taking a new round.A roadmap and terms of reference are built on the basisof the design document.

Example: For Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.
https://vimeo.com/576755676/e4d3c0c117

3d UI design

VR / AR layouts

Animations

2D UI design

Style search

We are doing 3D interface modelling. Our 3D design can be simply inserted into Unreal / Unity projects and it will work.

Example:
Project VResort, having received 3D UI, added it to the project and launched it on Oculus Quest.
‍https://vimeo.com/573066717
We make design layouts right away in Virtual Reality. In the early stages, our clients can already touch the interface immediately in reality.Based on the results of VR layouts, the final 3D UI models are made.

Example:
in Project VResort, we showed VR layouts and approved the arrangement of elements. Then, based on the layouts, the final renders were made.
‍https://vimeo.com/573066717
We will animate 2D and 3D design and you can run assets in your Unrealand Unity projects.

Example:
For the Amplifier VR project, we made animations that were added immediately to the Unreal project.
‍https://vimeo.com/573409287
We use 2D UI in order to outline the schemes of user interactions.2D UI becomes a technical task for 3D modelling.For some projects, 2D stylization of the interface is justified stylisticallyor by development time constraints.

Example:
In the Flow meditation project in reality, we made a 2D UI so that the UX / UI would be worked out by the time the Flow project was invested in the project.Having made the UI in 2D, we were able to take into account the recommendations of psychologists who participated in the creation of scripts that help people relieve stress.
‍https://vimeo.com/577823836/2c84cdeff2
We'll choose a styling that looks cool in VR and AR glasses.

Example:
In the VResort project, we moved away from flat UI as flat sites and thought about what kind of visualization would be pleasant to the touch. This is how we made the UI in VResort visually soft and blast-pleasing.
‍https://vimeo.com/573066717

Unity

Unreal

Interactions

Game mechanics

We make VR mechanics and interactions in UI right in Unity.

Example:
The assets transferred to the VResort project are used in the final published version.
‍https://vimeo.com/573066717
We make VR mechanics and interactions in Ui right in Unreal.

Example:
In Amplifier VR, elements are inserted into Unreal and appointments are set up.
https://vimeo.com/573409287
We will think over and collect in XR the actions that the user can maketo the UI and environment objects. What kind of feedback there will be from user actions at the level of vibration, color and animation - we give all thisready-made for integration into the project.

Example:
In Goncharov's project, we first tested the experiment and possible scenarios on primitives, which were then transferred to the final 3D objects.
‍https://vimeo.com/576752003/51b7d8f53c
We will design and assemble game mechanics for VR and AR. Our experience is built on three RnD laboratories for the study of VR mechanics. We know emotional game mechanics that will engage the player.

Example:
In the Shishkin project, we made game mechanics through which the player explores the world around him by painting it.
‍https://vimeo.com/576755676/e4d3c0c117

‍What we do

UX Consultation

Great Design always comes after a great understanding of the user needs

User flow

Competitive analysis

Road map

Tech guide

Testing

Design - document

The User flow displays the project and helps in solving the strategic‍and architectural tasks of the project.

‍Example:‍
In a publication, we described using User Flow to simplify the design for doctors using Amplifier VR to examine MRI images.
‍https://vimeo.com/573409287
We will test competitors' projects and make a presentation analyzing their solutions.Project analysis becomes an argument in the concept design document.

Example:
Choosing a style for the VResort project, we tested two dozen competitive projects in order to choose a solution that would differ favorably. As a result, they give positive marks and write in the press about the immersivenessof design solutions. https://vimeo.com/573066717
The roadmap defines the priorities of tasks and stages of project implementation time.You can visually see how long each stage will take and what key points arein the project.Planning is needed when working with XR technologies to get the right budget and enough time to spend on RnD.

Example:
For Art VR art projects, it was necessary to develop game mechanics that the player created his works. During the creation of the mechanics for the three projects, we were helped by a roadmap for which all stages of RnD were visible.
‍https://vimeo.com/576755676/e4d3c0c117
The technical guide describes what technologies will be used in the implementation of the project. When making a new project or major changes to an existing one, you need to know if this is possible from a technical pointof view.Technical guide, document based on concept document design

Example:
For the medical project Amplifier AI, we have drawn up a technical task describing the technologies required to display complex MRI images simultaneously with the graphics needed to display the UI in the Unreal Engine.
‍https://vimeo.com/573409287
We are testing UX in an XR project.Game mechanics, interaction feedback, usability, and custom scenarios.We will test your project, record a video, and make a report with suggestions for improvements.

Example:
For Art VR art projects, it was necessary to test the project many times to compose the problem tasks for each program, so that there were no errors in the project and each mechanic evoked the necessary emotions.
‍https://vimeo.com/576752003/51b7d8f53c
Concept design is a document of how the project will look and feel at its maximum potential. The design document presents what the main tasks should be solved in technology, mechanics, design, and scenario.The concept design document is used at the initial stageof the project or by startups when taking a new round.A roadmap and terms of reference are built on the basisof the design document.

Example: For Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.
https://vimeo.com/576755676/e4d3c0c117

UI 3D Design & Animation

An amazing UI can make any AR/VR product, as simple as Google or AirBnb

3d UI design

VR / AR layouts

Animations

2D UI design

Style search

We are doing 3D interface modelling. Our 3D design can be simply inserted into Unreal / Unity projects and it will work.
‍
‍Example:‍
Project VResort, having received 3D UI, added it to the project and launched it on Oculus Quest.
https://vimeo.com/573066717
We make design layouts right away in Virtual Reality. In the early stages, our clients can already touch the interface immediately in reality. Based on the results of VR layouts, the final 3D UI models are made.

Example:
in Project VResort, we showed VR layouts and approved the arrangement of elements. Then, based on the layouts, the final renders were made.
‍https://vimeo.com/573066717
We will animate 2D and 3D design and you can run assets in your Unrealand Unity projects.

Example:
For the Amplifier VR project, we made animations that were added immediately to the Unreal project.
‍https://vimeo.com/573409287
We use 2D UI in order to outline the schemes of user interactions. 2D UI becomes a technical task for 3D modelling. For some projects, 2D stylization of the interface is justified stylistically or by development time constraints.

Example:
In the Flow meditation project in reality, we made a 2D UI so that the UX / UI would be worked out by the time the Flow project was invested in the project.Having made the UI in 2D, we were able to take into account the recommendations of psychologists who participated in the creation of scripts that help people relieve stress.
‍https://vimeo.com/577823836/2c84cdeff2
We'll choose a styling that looks cool in VR and AR glasses.

Example:
In the VResort project, we moved away from flat UI as flat sites and thought about what kind of visualization would be pleasant to the touch. This is how we made the UI in VResort visually soft and blast-pleasing.
‍https://vimeo.com/573066717

Prototyping

Prototyping UI interactions and game mechanics for XR projects

Unity

Unreal

Interactions

Game mechanics

We make VR mechanics and interactions in UI right in Unity.

Example:
The assets transferred to the VResort project are used in the final published version.
‍https://vimeo.com/573066717
We make VR mechanics and interactions in Ui right in Unreal.

Example:
In Amplifier VR, elements are inserted into Unreal and appointments are set up.
‍https://vimeo.com/573409287
We will think over and collect in XR the actions that the user can make to the UI and environment objects. What kind of feedback there will be from user actions at the level of vibration, color and animation - we give all thisready-made for integration into the project.

Example:
In Goncharov's project, we first tested the experiment and possible scenarios on primitives, which were then transferred to the final 3D objects.
‍https://vimeo.com/576752003/51b7d8f53c
We will design and assemble game mechanics for VR and AR. Our experience is built on three RnD laboratories for the study of VR mechanics. We know emotional game mechanics that will engage the player.

Example:
In the Shishkin project, we made game mechanics through which the player explores the world around him by painting it.
‍https://vimeo.com/576755676/e4d3c0c117

Why you should work with us

What you get

Us

Employee

Freelancer

Big design team

There are 22 designers in the WOWlab team.‍
More design expertise, only in teams like Apple,‍
‍Oculus, Magic Leap, Hololens

Pay for work, not the office

Our team is distributed. Clients pay for work, not
office rent. The pandemic has shown the world
that the ability to work does not allow offices

Experience in XR design

At WOWlab, we forge years of UX / UI design expertise
into a methodology. A systematic approach to design
makes the result understandable and emotional

Management

We use task trackers and roadmaps to see all the
tasks in the processes. At weekly checkpoints, we
agree on which tasks are taken for the week.
At the end of the week, we agree on a plan-fact

Art Direction

In our tasks, he controls a separate role in which
the person controls the artistic level of the project

RnD processes for XR

We built processes for RnD VR teams with 200
employees. We know how to test hypotheses
by mechanics and encounters in short iterations to get the result

Ready contracts protecting your copyright

We work with Silicon Valley and Singapore startups.
We have all the documents ready so that the copyright,
based on the result of our work, will help you to raise
new rounds and everything was correct according
to the documents

3D UI, animation, code

The XR market doesn't have many experts
in how to make a convenient and understandable
UX / UI design for XR projects. Finding new XR specialist
UX / UI designers is expensive and time-consuming

Long-term support of the project

We support our UX / UI solutions and develop them
together with your project

Why you should work with us

What you get

Big design team

Us

Employee

Freelancer

What you get

Pay for work, not the office

Us

Employee

Freelancer

What you get

Experience in XR design

Us

Employee

Freelancer

What you get

Management

Us

Employee

Freelancer

What you get

Art Direction

Us

Employee

Freelancer

What you get

RnD development processes for XR

Us

Employee

Freelancer

What you get

Ready contracts protecting your copyright

Us

Employee

Freelancer

What you get

3D UI, animation, code

Us

Employee

Freelancer

What you get

Long-term support of the project

Us

Employee

Freelancer

Our AR/VR projects

Planner 5D VR

Planner 5D is an XR interior design app

View caseDesign tool

Amplifier AI

Viewing MRI images in VR

View caseMedTech

VResort

Hotel reservation in VR

View caseHotels

Flow meditation

Meditation in VR for office relax zone

View caseMeditation

Malevich VR

VR project for the main art gallery of Russia — the Tretyakov Gallery

View caseArt VR

Goncharova VR

VR project for the main art gallery of Russia — the Tretyakov Gallery

View caseArt VR

Shishkin VR

VR project for the main art gallery of Russia — the Tretyakov Gallery

View caseArt VR

‍About us

We know how to work remotely. For 7 years, we have sharpened all our workflows and communication to avoid a need for a personal presence in the office.

Pavel Sovushkin

Head of UX / Co-founder

Dmitry Gerasimovich

CEO / CTO / Co-founder

Miroslav Stefanskiy

Head of design / Co-founder

Azinat

Community Manager

Alex Azzi

Producer

John Russo

Business Development

Our UX
methodology

For 7 years of work, we have formed a methodology for creating XR projects.

‍‍We open R&D labs and train new UX specialists at the British
Higher School of Art and Design, the Higher School of Economics,
etc. We are always glad to share our experience, and we have
already trained about 200 new UX designers.
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wooowlab@gmail.com

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